Tell it your product type, stage and channel — it routes you to the growth playbook that fits.
By Iris Wei (生姜) · ex-COO of AFFiNE (60K+ GitHub stars) · 30× Product Hunt #1
When you don't yet know which growth move you need, start here. Growth Finder diagnoses your situation — product type, stage, channel — and routes you to the specialist playbook that fits, so you don't run an SLG play on a PLG product or chase stars when you need PMF.
| Specialist playbooks routed to | 10+ |
| Inputs used to route | type · stage · channel |
| Cost | Free (MIT-0) |
| Source | AFFiNE 60K + 150 startups |
1 · Name the product type
Open-source project, B2B SaaS, mobile app, or content/creator product — the type rules out half the playbooks immediately.
2 · Locate your stage
Pre-PMF, early traction, or scaling. Pre-PMF means validate first (user interviews), not market.
3 · Identify the bottleneck
Distribution, conversion, retention, or positioning — the bottleneck, not the symptom, points to the playbook.
4 · Route to the specialist
Match to the fitting playbook (see the table below) and install it with one command.
Map your situation to the specialist playbook — then install that one.
| If you need to… | Use | Page |
|---|---|---|
| Launch on Product Hunt / win the day | Product Hunt Launch | /skills/product-hunt-launch/ |
| Grow GitHub stars / OSS adoption | Open-Source Marketing | /skills/open-source-marketing/ |
| Grow B2B SaaS revenue (PLG/SLG) | B2B SaaS Growth | /skills/b2b-saas-growth/ |
| Rank on Google AND AI search | SEO & GEO | /skills/seo-geo/ |
| Launch / grow a mobile app | ASO & Cold-Start | /skills/aso-growth/ |
| Validate PMF / talk to users | User Interview | /skills/user-interview/ |
How do I know which growth playbook I need?
Diagnose three things — product type (OSS / B2B SaaS / app / content), stage (pre-PMF / traction / scaling), and your actual bottleneck (distribution / conversion / retention / positioning). The routing table maps that to a specific playbook to install.
I'm pre-PMF — should I start marketing?
No. Before PMF, the highest-leverage move is validating the must-have through user interviews, not running acquisition. Growth Finder routes pre-PMF products to the User Interview playbook first.
Are these playbooks free?
Yes — every Gingiris playbook is MIT-0 (public-domain equivalent, no attribution required) and installs into any AI agent with one command.
Who built this?
Iris Wei (生姜) — ex-COO of AFFiNE (60K+ GitHub stars, 30× Product Hunt #1), advisor to 150+ AI startups.