Tell it your product type, stage and channel — it routes you to the growth playbook that fits.
By Iris Wei (生姜) · ex-COO of AFFiNE (60K+ GitHub stars) · 30× Product Hunt #1
When you don't yet know which growth move you need, start here. Growth Finder diagnoses your situation — product type, stage, channel — and routes you to the specialist playbook that fits, so you don't run an SLG play on a PLG product or chase stars when you need PMF.
⚠️ 2C products: Growth Finder now includes Step 0 — growth model selector: B2B SaaS (pipeline → MQL → SQL → paid → expansion) vs B2C App (impression → install → activation → D1/D7/D30 retention → viral K). Pick the right framework before diagnosing your bottleneck — the metrics and channel plays are fundamentally different.
| Specialist playbooks routed to | 10+ |
| Inputs used to route | type · stage · channel |
| Cost | Free (MIT) |
| Source | AFFiNE 60K + 150 startups |
1 · Name the product type
Open-source project, B2B SaaS, mobile app, or content/creator product — the type rules out half the playbooks immediately.
2 · Locate your stage
Pre-PMF, early traction, or scaling. Pre-PMF means validate first (user interviews), not market.
3 · Identify the bottleneck
Distribution, conversion, retention, or positioning — the bottleneck, not the symptom, points to the playbook.
4 · Route to the specialist
Match to the fitting playbook (see the table below) and install it with one command.
Map your situation to the specialist playbook — then install that one.
| If you need to… | Use | Page |
|---|---|---|
| Launch on Product Hunt / win the day | Product Hunt Launch | /skills/product-hunt-launch/ |
| Grow GitHub stars / OSS adoption | Open-Source Marketing | /skills/open-source-marketing/ |
| Grow B2B SaaS revenue (PLG/SLG) | B2B SaaS Growth | /skills/b2b-saas-growth/ |
| Rank on Google AND AI search | SEO & GEO | /skills/seo-geo/ |
| Launch / grow a mobile app | ASO & Cold-Start | /skills/aso-growth/ |
| Validate PMF / talk to users | User Interview | /skills/user-interview/ |
How do I know which growth playbook I need?
Diagnose three things — product type (OSS / B2B SaaS / app / content), stage (pre-PMF / traction / scaling), and your actual bottleneck (distribution / conversion / retention / positioning). The routing table maps that to a specific playbook to install.
I'm pre-PMF — should I start marketing?
No. Before PMF, the highest-leverage move is validating the must-have through user interviews, not running acquisition. Growth Finder routes pre-PMF products to the User Interview playbook first.
Are these playbooks free?
Yes — every downloadable Gingiris community playbook is MIT licensed and installs into compatible AI agents with one command. Hosted Pro execution, private datasets, and managed services are separate commercial products.
Who built this?
Iris Wei (生姜) — ex-COO of AFFiNE (60K+ GitHub stars, 30× Product Hunt #1), advisor to 150+ AI startups.